Founder of @327cosmetics, @GNVAS

Written by PresidentELLA

Genevia inspires me. Every day, I decide what face to put on to face the world and she helps me decide. My former co-worker & fellow Aries has developed a phenomenal line of liquid lipsticks that remind me to be brilliant, resilient and beautiful. In June 2017, Genevia launched 3:27 Cosmetics, a beauty line for women who are comfortable with who they are; especially you, Brown Girl.

VIDEO: Daily Make Up Routine with @327Cosmetics

Written by PresidentELLA

“Honored” doesn’t begin to describe how I felt when Genevia asked me to sit for a #THISIS327 video. She’s launching 3:27 Cosmetics with a line of 8 liquid matte lipsticks every brown girl needs. I admire that the brand is launching with a self-less campaign highlighting women she knows, sharing their insight on daily routines, tips and cosmetics. I think this consideration is essential when creating and selling products women depend on to provide them a sense of confidence and security.