VIDEO: Daily Make Up Routine with @327Cosmetics

Written by PresidentELLA

“Honored” doesn’t begin to describe how I felt when Genevia asked me to sit for a #THISIS327 video. She’s launching 3:27 Cosmetics with a line of 8 liquid matte lipsticks every brown girl needs. I admire that the brand is launching with a self-less campaign highlighting women she knows, sharing their insight on daily routines, tips and cosmetics. I think this consideration is essential when creating and selling products women depend on to provide them a sense of confidence and security.