VIDEO: Daily Make Up Routine with @327Cosmetics

Written by PresidentELLA

“Honored” doesn’t begin to describe how I felt when Genevia asked me to sit for a #THISIS327 video. She’s launching 3:27 Cosmetics with a line of 8 liquid matte lipsticks every brown girl needs. I admire that the brand is launching with a self-less campaign highlighting women she knows, sharing their insight on daily routines, tips and cosmetics. I think this consideration is essential when creating and selling products women depend on to provide them a sense of confidence and security.

My feelings toward Genevia translate to her brand: I feel a tremendous sense of pride when I see in see brown girls shining vibrantly and unapologetically. Not too long ago, I sat across a table from her, in a dimly lit room sharing our lunch recipes and “some day” fantasies. On this day, I was able to experience her in her element, living her dream. I am so happy to support her and her brand; the lipstick has a long-wear that reminds me of its’ founder tenacity. I’ll be sure to introduce Genevia, 3:27 Cosmetics and the liquid matte lipsticks in better detail later. 

In the meantime, watch the video above and visit to sign up for the newsletter and be the first to know when the liquid matte lipsticks launch! 


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